Lose 15 lbs., Grow 4 Inches, and Learn Mandarin…Overnight!*

March 13, 2009 at 12:02 pm | Posted in Uncategorized | Leave a comment
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*Results Not Typical

We’ve all seen them: commercials that “guarantee you’ll lose 15 lbs. in 2 weeks,” yet the fine print on the bottom of the screen says “results not typical.”

With all of the deception, how can consumers decide which products actually work? I think it’s about time that someone step in and set some rules about all of this false advertising.

Yesterday, the FTC announced they want to toughen the rules on testimonials so what is presented in the commercial actually represents typical results. These changes would mean a dramatic overhaul of the diet pill commercials which show 15 lb. weight loss in a week’s time; now the commercials would have to show the success consumers are likely to have.

The proposed changes have gotten some negative attention from marketers, including the Direct Marketing Association who claims these changes would place a “substantial burden on advertisers.” Some claim that guaranteeing results for certain products would be near impossible, and with these new rules in place, marketing for these products would also be near impossible.

To be honest, I think these companies have been getting away with unethical practices for too long. Advertising results that are not even close to the results an average consumer can expect to achieve is outrageous. Granted, most people realize that these products will never give them those results, but I think it’s pathetic that it’s gotten to that point. These companies shouldn’t have been able to advertise this way for so long.

What I don’t understand is if everyone knows that the results are bogus, why did these companies continue to advertise like this? Were they hoping to find an unsuspecting person who was dazzled by the hopes of dropping the equivalent of a toddler in 2 weeks time? Whatever the reason, I think these companies have been acting in an unethical manner for way too long and it’s about time someone stepped in.

You go, FTC!

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